Archives: #SCBWIHouston

My Recent Chat with the Canvas Rebel

In September 2024, I connected with an online magazine called CANVAS REBEL, and I have shared our conversation below. The mission of the CR is to create a space for artists, creatives and entrepreneurs to be able to learn from their peers through the magic and power of storytelling. It was a fun interview, and I hope you enjoy reading it. It’s copied below, but you can also find it here with this LINK: https://canvasrebel.com/meet-cathey-nickell/

CR: Cathey, thanks for taking the time to share your stories with us today Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

CATHEY: I’m a children’s book author, and my two picture books are “Arthur Zarr’s Amazing Art Car” and “Yazzy’s Amazing Yarn.” Many authors, myself included, go into elementary schools and speak to students about writing, reading, and inspiration as part of our promotional work and overall mission. I diverge from the industry standard by bringing a real ART CAR along for the students to see, touch, and experience! In case you don’t know what an art car is, they are vehicles that have had their appearance imaginatively modified as an act of personal artistic expression. You might turn your car into a hippo or zebra; you might glue fake fur all over it; or maybe you’d like to cover it in painted dragonflies, paisleys, or bumblebees. I live in Houston, Texas, and we are considered the “art car capital of the world,” as evidenced by our having more art cars (estimated at 60 or more) than any other city. We also have an annual art car parade that attracts over 200 vehicles from around the country. These mobile works of art are what inspired my first picture book, “Arthur Zarr’s Amazing Art Car,” and I love introducing them to kids.

A fun fact is that art cars are not only driven in the parade; most are owned by daily drivers, which means it’s their only means of transportation—every day, everywhere they go, year-round. When I launched my book, I didn’t initially think about inviting an art car to join me at my appearances and school visits. I had an “aha moment” one day, however, and the rest is history. The Houston art car community has embraced my story with enthusiasm and continues to be supportive of my message for young readers. At my author visits, the children hear me speak first, where I give a fun presentation about writing, publishing, and creativity; then they go outside and see a decorated art car and can ask the driver questions as well. It’s a truly interactive school Author Visit!

CR: Awesome. So, before we get into the rest of our questions, can you briefly introduce yourself to our readers?

CATHEY: A few decades ago, way back in 1998, I moved from Louisiana to Texas, and it was the first time I’d lived in a city as large and diverse as Houston. Driving around our busy roads, I’d occasionally spot a decorated vehicle that seemed different, unique, or out of the ordinary. I think the first one I saw was a Volkswagen van covered in psychedelic colors with painted portraits of The Beatles; another early sighting was a car with plastic green Army men glued all over it. I asked around and learned that I’d had an art car sighting, and my interest in these whimsical creations grew from there. One day, out of the blue, I had an idea to write a kid’s book about a man who decides to create an art car and makes friends along the way. I’ve always been a writer, therefore, I tend to express myself creatively through words on a page; so, while I could’ve built my own actual art car, I instead wrote a story about it for children.

My background as a journalist and public relations professional gave me the experience and tools to know how to proceed, and I decided to self-publish “Arthur Zarr’s Amazing Art Car.” I joined the Society of Children’s Book Writers and Illustrators (SCBWI) and the Independent Book Publishers Association (IBPA), and I learned a lot by attending their in-person conferences, taking online workshops, and reading their industry magazines. As a sole proprietor, I started my own publishing company and named it Twenty-Eight Creative. In case you’re wondering, 28 is a playful nod to my last name—Nickel(l) is the 28th element on the chemistry periodic table. And no, I’m certainly not a chemist, but a lot of ingredients must come together in the creative process! I do my own writing, but I hire out the work I need help with, such as illustration, graphic design, and copy editing.

When my book launched in 2016, I knew I needed to find an avenue to sell copies that would go beyond indie bookstores, small gift shops, and Amazon. Through research, I discovered that many authors of children’s literature speak at elementary schools, and I knew this could provide another avenue for sales. I developed a presentation called “Amazing Book Ideas,” and I hit the pavement. Well, I actually hit the keyboard, because I started out by emailing school librarians and delivering a pitch. I soon booked my first talk, and I guess I did a good job, because that librarian recommended me to another school, and my public speaking took off from there. Three years later, in 2019, I published a second book, “Yazzy’s Amazing Yarn,” and the popularity of my school author visits has continued to grow. To date, I’ve been invited to more than 150 schools to speak to students. I average about twenty gigs per year, and schools pay me a speaker fee plus circulate a book pre-order form to parents and teachers, which gives me a path for book sales. And while I do enjoy selling books, I mostly love meeting children in person, and I’m hopefully inspiring them to someday write their own stories. That’s the real reward: encouraging young readers and writers.

As for my “brand,” that developed over time during my first few years as a published author. When I launched my book, I knew I would need a quick, fun way to autograph it. Because of the title and theme of Arthur Zarr (who, by the way, is a made-up character), I decided to sign everything with these two words: Be Amazing! One day, during a book signing at a small-town Texas public library, a girl who was probably around ten years old bought my book, and I autographed it with my usual flare. As she walked away from my table, I overheard her whisper to her best friend, “Oh my gosh, she signed it, ‘be amazing’.” Seeing the joy on her face, triggered by a few simple words on my part, brought it all together for me. In that moment, I knew my brand was based on the phrase, “Be Amazing!” And that’s my message to kids: You’re amazing, and you have an amazing mind, so go out there and do as many creative things as possible.

CR: Can you open up about how you funded your business?

CATHEY: My husband, Kevin, and I have a saying, or a mantra: Invest in yourself. For Kevin, who is a doctor, this might mean, for example, purchasing stocks in the field that he knows and understands best: science and medicine. Or, he might invest in a startup that has a new development in his particular niche of urology.

For me as a writer, “invest in yourself” means advancing my creative ideas. When I decided to create and publish my own children’s book, it meant making an investment in my idea . . . in myself. To write a book, you actually don’t need a lot of equipment. You could start with a pen and paper; an old-fashioned typewriter; a voice recorder; an app on your cell phone; or a laptop computer or tablet. I decided to go for the lightweight Mac Air, so that purchase was my first step in investing in myself.

Once you’ve written a story, whether it be a short picture book or a long novel, there are many ways to publish your creation. To break it down into an easy explanation, the two “main” ways are to either pursue a traditional publishing route (which requires getting a literary agent to sign you on) or an indie route (the DIY version of publishing). Since my first book had a local/regional appeal in Houston due to its art car theme, I felt self-publishing (DIY!) would be my best path. As such, I pulled the initial funds I needed from my personal savings, and I invested in myself!

I hired a copy editor to proofread my story. I hired a professional illustrator to draw the pictures and bring my words to life. I hired a printing company to print and bind my books, which were then shipped directly to me. I paid for marketing materials: bookmarks, flyers, and posters. And then, I started selling. It took a few months to sell enough books to hit my break-even point and earn back that investment; eventually, I had sold out of my initial supply and needed a second printing of “Arthur Zarr’s Amazing Art Car”; I also produced a second book, “Yazzy’s Amazing Yarn.” It was a risk that paid off for me. I invested in myself.

CR: What do you think is the goal or mission that drives your creative journey?

CATHEY: I love to write. Letters turn into words; the words create sentences; those sentences become paragraphs. I know it sounds rather basic, but when it all comes together, it feels like magic to me. When I go into schools and see the children’s eager faces sitting in the audience, I know WHY I am a writer. Some of the students are often holding their own “books” (homemade, wrinkled, stapled-together pages) that they can’t wait to show me. I’m thrilled every time I hear a child say, “You’ve inspired me to go home and write a story.”

That’s been my mission from the beginning. In fact, I wrote this down when I drew up an early business plan at the start of my venture: My mission is to develop books and other artistic products as a way to entertain, inspire and delight children of all ages, with an emphasis on wholesome, high quality, one-of-a-kind originality. That’s it. Pretty straightforward.

Contact Info:

• Website: https://www.catheynickell.com/
• Instagram: https://www.instagram.com/catheynickell
• Facebook: https://www.facebook.com/catheynickellauthor

That’s Right, I’m Sixty.

Holy Moly, I’ve just celebrated sixty trips around the sun! And … um … I’m not sure how I feel about it. I mean, thirty was flirty; and forty was “the new twenty,” right? Fifty was pretty nifty. But 60? Sixty is mixty … giving me mixed emotions, that is. (I made “mixty” up, but it fits. Feel free to use my new word!)

A lot happened over the last couple of years. There was the Covid chaos, and we all know how awful that felt. But some good things came about too: I finished a middle grade novel, and I became agented by Keely Boeving of WordServe Literary. She and I went out on submission with the novel, and we’re in the process of looking for a publishing home for my manuscript—fingers crossed. Then, my husband and I spent a full year renovating our home that we’ve lived in for over twenty years. And I threw myself a fun birthday party for several close friends.

For a birthday gift, my husband Kevin surprised me with a bottle of 1963 port wine. It has aged as long as I have, except it lived most of its life fermenting inside an oak wood cask. (I’m hoping to stay out of all wooden caskets for a few more decades, lol). I read my new wine bottle’s description online as follows: A pale tawny wine; an assortment of spices combining into a tuned symphony; full-bodied; a long delicious aftertaste. Honestly? That sounds a bit like ME! Pale, spicy, full-bodied … and if I’m your friend, I’ll stick around for a really long time. 😉

There are more words that struck me. “Fresh and surprisingly clean and youthful for its age,” the description reads. Youthful for its age? Hey, I’ll take that explanation! Continuing, “It lingers nicely”—well, so do I! And, “Sexy yet ultimately crisp”—yes and yes, me too (well, my hubby thinks so?). All jokes aside, here’s something even cooler: “The 1963 Colheita Port is an old vines field blend bottled in 2014.” That phrase made me remember what I was doing in 2014, when my birthday bottle of wine was coming out of an old oak cask, finally being bottled into its perfect glass home. That’s the exact year that I came up with the idea for my first children’s picture book, Arthur Zarr’s Amazing Art Car. (The wine and I were doing some special work that year!)

Some of you remember the story. I don’t drive an art car myself, but the concept came to me one morning during rush hour while driving my then-teenage son to school. I used to keep the back of my old SUV covered with various bumper stickers. I joked with my son, Will, that I needed to be a polite driver and obey the laws of the road because my car is so incredibly recognizable. He laughed at me, insisting that no one ever notices me and certainly not my car. During the drive, Will’s comment got me pondering what else—besides bumper stickers—might make a car memorable? That question triggered me to think about art cars, and by the time I finished my morning carpool, the concept for the picture book was born.

I went on to publish Arthur Zarr’s Amazing Art Car, followed by a second picture book, Yazzy’s Amazing Yarn. Those two books have offered me the opportunity to speak to students at over 100 schools (and counting) about writing, publishing, inspiration and creativity. Additionally, I always invite a REAL art car to accompany me, which brings the publishing process—from inspiration to an actual hardcover book—full circle for the children. What began in 2014 as just a little seed turned into my passion business; similar to when my birthday wine left its oak cask, gradually becoming a delicious port wine over the years.

I don’t know when Kevin and I will uncork that pale, tawny 1963 port. I don’t know when (or if) my middle grade novel will be published. But I do know one thing—fine wine takes many years of “mixty-ness” to reach its full potential. So maybe sixty is a little bit mixty for me, too, but I think I’m okay with that.

~ Be Amazing!

Butterflies Mixed with Cartwheels

When you get an email from a writer who’s with the Los Angeles office of the SCBWI, you sit up and pay attention. If you don’t already know, SCBWI stands for Society of Children’s Book Writers and Illustrators. It’s the only professional organization specifically created for individuals who write and illustrate for children and young adults. And, it’s international too, with nearly 100 chapters around the world: https://www.scbwi.org/

But… back to ME! I was asked to be interviewed for the SCBWI Pro-Insider newsletter and when I first read the email request, I paused with a “Wait, what?” kind of feeling. I was nervous (butterflies) and excited (cartwheels). I mean, it goes out to about 10,000-plus members! How did they even hear about me and my two indie books, I wondered? Laurie Miller, SCBWI’s event coordinator and writer-at-large in LA, explained that one of the regional chapter advisors referred me. In July, I had spoken via Zoom at the SCBWI Ohio Central-South chapter meeting, delivering a talk called “How to Hustle: Tips from a Self-Published Author.” (So, thank you Kathryn Powers & Leigh Lewis for singing my praises!)

I hope you enjoy the SCBWI Pro-Insider article. Here’s a LINK to read it: https://www.scbwi.org/finding-and-working-with-an-illustrator-when-self-publishing-a-picture-book/

Thank you, SCBWI for giving me the opportunity to talk about the path I took in hiring professional illustrators for my two picture books. I adore Bill Megenhardt’s hand-illustrated cross-hatch drawings that brought ARTHUR ZARR’S AMAZING ART CAR to life. And the original watercolors that Emily Calimlim did for YAZZY’S AMAZING YARN are so bright and beautiful. I will always be grateful to Bill and Emily for joining me in this book adventure. And like I say in the article: Always Pay Your Creative Professionals A Fair Rate That Acknowledges Their Value! You’re missing out if you’re not already following these two on Instagram… Bill is @megenhardtstudio, and Emily is @limlimillustration.

Also check out Kathryn Powers’ website here; she’s the regional advisor who referred me around SCBWI as a potential speaker: https://www.kspowers.com/ She’s a writer and illustrator, to name just a few of the hats she wears. And follow my friend Leigh Lewis on Twitter @leighwriting. I appreciate their support of my endeavors.

If you’d like me to speak (virtually for the time being!)—about writing, publishing, creativity and inspiration—at your school, library, meeting, organization, etc., please reach out by sending me an email through the CONTACT tab on my website: https://www.catheynickell.com/contact/

I’d love to hear from you!

Be Amazing!

I’m Grateful For My Opportunities

This Thanksgiving season, I’ve been thinking about what I’m grateful for. Like many, I would put HEALTH at the top of the list. Not just my own health (which is pretty good, knock on wood), but also that of my large family. My mother had a rather serious health issue this year, as did my youngest sister; thankfully, they have both navigated the road to recovery and are doing fine. My father—at age 82—has a full-time career running a non-profit organization, does part-time ministry volunteer work, and is also working on a PhD in mind-body medicine. Talk about good health … WOW! Dad is truly the energizer bunny! The rest of my family is healthy, too, as are my four children and my husband. I’m grateful.

Beyond health, I’m grateful for OPPORTUNITIES. I’ve always been a writer. Every job I’ve ever had throughout my career has been as a writer: newspaper journalist, magazine contributor, public relations professional, etc. About seven years ago, I relaunched my writing career when I was hired to research and write the 60-year history of the Institute for Spirituality and Health in Houston’s Texas Medical Center. The result was Uniting Faith, Medicine and Healthcare, a nonfiction book that ISH uses as a communications and development tool. The book also became the foundation of my thesis project, earning me a Master of Arts from LSU-Shreveport in 2013. You can read more about the Institute and their mission here: https://www.spiritualityandhealth.org/

That freelance job for the Institute opened up my mind to different writing styles, and I bubbled with ideas for children’s books. I launched my first book for kids—Arthur Zarr’s Amazing Art Car—in 2016, and the following year, it was awarded first place by the Texas Association of Authors in the category of Picture Books. My story even inspired the Northeast Louisiana Children’s Museum to create a permanent art car exhibit. Many OPPORTUNITIES opened up for me, and I became an elementary school speaker. I’ve now presented at more than 70 schools, spreading my artsy message about reading, writing and creativity to thousands of children. I also met dozens of creative individuals who enjoy the art car lifestyle; they join me at my school visits, bringing smiles wherever they go.

My second picture book, Yazzy’s Amazing Yarn, launched in August 2019 and is a playful story about a girl who “yarn bombs” her neighborhood park. It was named a finalist in the 2019 Best Book Awards by the American Book Fest in the category of children’s hardcover fiction picture books. The contest yielded over 2,000 entries from mainstream and independent publishers, which were then narrowed down to some 400 winners and finalists. Reader’s Favorite gave YAZZY a coveted top five-star review. Also, my illustrator, Emily Calimlim, won a diversity scholarship at the SCBWI-Houston conference this year and was named Most Promising Portfolio for 2019. I feel lucky to be in Emily’s talented sphere! Check out the winner and other finalists in my category for the 2019 BEST BOOK AWARD here: http://www.americanbookfest.com/childrensbooks/picturebookfiction.html

“Yazzy’s Amazing Yarn is a yarn-tastic story that will motivate young readers to be creative and bring color into all aspects of their lives.” — READERS’ FAVORITE FIVE-STAR REVIEW

Other writing OPPORTUNITIES this year include:

• In June, I was recognized as a finalist in the Writer’s League of Texas 2019 Manuscript Contest for a middle grade work-in-progress;
• In November, I attended the 2019 Better Books writing workshop in Petaluma, California, which gave me the chance to meet agents, editors, and other talented authors;
• In October, I had a productive weekend at the SCBWI-North Texas Novel Retreat in Waxahachie, Texas, allowing me to get one-on-one advice from an agent;
• At the September SCBWI-Houston annual conference, I received critiques from some top editors in the kid-lit world, which improved my work-in-progress;
• My local writer’s critique group added some new members, creating lasting friendships and valuable feedback on my current manuscript.

Right now, I’m trying to carve out time to write. I’ve garnered some publication interest in a middle grade novel I’m writing, so my goal is to complete it by early 2020. I’ll keep you posted on my efforts!

Meanwhile … what are you thankful for? And remember to BE AMAZING!

P.S. I can’t close this newsletter without patting my friend TERI CASE on the back! She WON in the Fiction Cross-Genre category in the American Book Fest 2019 Best Book Awards for her novel: In the Doghouse: A Couple’s Breakup from Their Dog’s Point of View. This book makes a fun holiday gift or book club read! You can learn more about Teri and her books here: http://www.tericase.com/

Hey, NYC! I’m Back In Black!

I wore a loose-fitting, hot pink shorts set with white tennis shoes. It was May of 1999, and it was my first trip to New York City. Oh, and I was six months pregnant! If you know anything about NYC, it’s that the locals tend to wear a lot of black. Sure, they might experiment with color a bit during Fashion Week. But fuchsia maternity shorts with a coordinating top? Unlikely. Regardless, I thought my matchy-match pink outfit from A Pea in the Pod seemed appropriate for a scorching hot day touring the Big Apple.

I had that pregnancy glow. As I walked down Lexington Avenue, a passerby looked me straight in the eye. He pointed a finger at me and loudly said, “Hey Cutie… ” For a split second, I puffed up from the compliment and flashed a smile, about to respond with a polite Texan “hello.” No time for me to reply, however, as he instantly finished his sentence with “ …Roly Poly!” True story. He was thigh-slapping and laughing as he continued on, still muttering, “roly poly.” I stood there open-mouthed, gasping like Macaulay Culkin in the movie Home Alone.

“HEY CUTIE… ROLY POLY!”  —Mr. Manhattan

That’s how I first learned I don’t always fit in. That guy? He fit in. He was in the inner circle of NYC. He knew stuff. He knew where he was going and what to wear (black!). To be sure, I probably looked like a ridiculous pink balloon. But did Mr. Manhattan have to point it out? Did he have to remind me that I didn’t belong?

Sixteen years after that wardrobe malfunction, I found myself on a flight heading back to New York. Once again, I was nervous about not fitting in. The Society of Children’s Book Writers and Illustrators (SCBWI) was hosting its Winter Conference, and I didn’t want to miss the workshops and faculty lineup. One draw was the keynote speaker: Oscar-winner/writer/illustrator/creator and fellow Shreveporter, William Joyce. Also, Jacquelyn Mitchard, Rainbow Rowell, Rita Williams-Garcia, and Gary D. Schmidt. I was nervous about going alone, but most of my friends are uninterested in an assemblage of over 1,500 writers who want to talk about books. My husband, Kevin, who is always game for a trip to New York, offered to accompany me; but I knew I’d be booked in meetings all day. So, I went alone.

On the plane, I thought about my fear of not fitting in with the other writers I’d be meeting in New York—many of whom had agents and/or contracts with Big Six publishing houses. Doesn’t everyone feel like this now and then? I remembered my mother’s reassurances when I was a teenager: “Cathey, when you find yourself nervous about tackling a new experience, just remember that everyone else in the room feels the exact same way. Once you understand that, your fears will dissolve.” I decided I would walk into every conference situation with that thought in mind: I’m not the only one here who is nervous and full of self-doubt.

Fortunately, our SCBWI Houston regional chapter helped us out by putting the local attendees in touch with one another in advance. There were about ten of us going from Houston, and we created a group text so that we could meet up once we arrived at the Grand Central Station hotel. I don’t suffer from a diagnosable social phobia, but I really hate going to an event and not seeing a single familiar face. Thanks to that group text, however, I had an immediate circle of friends with whom I could sit, dine, compare notes, and hang out. From the minute I arrived, a tribe of creative, like-minded colleagues surrounded me.

The February 2016 SCBWI Conference in New York was inspirational, and I’m glad I didn’t cancel my registration. I took notes, developed ideas, made friends, networked, exchanged contact information, got autographs from a few famous authors, and learned about the publishing industry. I felt okay. I fit in. And this time, I wore black.

My Picture Book Got a Crew Cut

I wrote my first picture book. I brought the manuscript to a conference hosted by the Society of Children’s Book Writers and Illustrators, held in Houston this past April. And I felt pretty darn good about my creation. I’d already spent months making adjustments and changes, rearranging sentences and paragraphs. I’d shown it to several friends and family members. I’d consulted with a few fellow writers. It’s a clean document, I thought. It’s pretty much done.

I knew I wanted to self-publish Arthur Zarr’s Amazing Art Car. I had already published a nonfiction history book through a freelance writing job. So, I knew the procedures of obtaining my ISBN, barcode, copyright, graphic designer, and printer. And I was confident that the text for my picture book was ready. I’d hired an illustrator, and he was busy drawing. I felt good about where my book stood at that point.

Fast forward to the end of Day Number One of the SCBWI conference. Wow. As I drove home, I reflected on what I had learned over the past eight hours. Much of it, I knew. Things like, trim the fat. Make every word count. Don’t use adverbs. Show, don’t tell! Show, don’t tell! Show, don’t tell! (We heard that one a LOT).

I heard some other information, too. One speaker emphasized, “It all begins with strong verbs.” He also said, “The adjective is the enemy of the noun.” By that he meant, don’t say “an enormous house” when you can say “a mansion.” An agent stressed, “Is your manuscript as polished as possible?” Another agent encouraged, “Trust the reader.” And in every talk, the editors stressed: Rewrite. Rewrite. Rewrite.

I came home and read my picture book with a fresh set of eyes. I tried to think like an agent or editor. I rewrote. Again. And again. And again. I’m including one page of my text to demonstrate what I did. I cut my manuscript. After one enlightening day at a SCBWI conference, I deleted 612 words from my story!

For a moment, self-doubt got the best of me. I’m untalented. I’m afraid. My ideas are lame. I have no business trying to self-publish a children’s book. But then I remembered something else I heard that day at the SCBWI conference: “Everyone gets rejected.” And, “Nothing succeeds like failing; because if you’re failing, that means you are trying.”

So, I flipped my thoughts and looked at my book-scalping experience as a success. I also hired a copy editor, and that—in addition to the fee to attend the SCBWI conference—was the best money I’ve spent while developing my picture book.

If you’re a writer, don’t be afraid to give your manuscript a serious haircut. Who knows? Maybe crew cuts are back in style.

https://www.facebook.com/ArthurZarrsAmazingArtCar