My Recent Chat with the Canvas Rebel
In September 2024, I connected with an online magazine called CANVAS REBEL, and I have shared our conversation below. The mission of the CR is to create a space for artists, creatives and entrepreneurs to be able to learn from their peers through the magic and power of storytelling. It was a fun interview, and I hope you enjoy reading it. It’s copied below, but you can also find it here with this LINK: https://canvasrebel.com/meet-cathey-nickell/
CR: Cathey, thanks for taking the time to share your stories with us today Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
CATHEY: I’m a children’s book author, and my two picture books are “Arthur Zarr’s Amazing Art Car” and “Yazzy’s Amazing Yarn.” Many authors, myself included, go into elementary schools and speak to students about writing, reading, and inspiration as part of our promotional work and overall mission. I diverge from the industry standard by bringing a real ART CAR along for the students to see, touch, and experience! In case you don’t know what an art car is, they are vehicles that have had their appearance imaginatively modified as an act of personal artistic expression. You might turn your car into a hippo or zebra; you might glue fake fur all over it; or maybe you’d like to cover it in painted dragonflies, paisleys, or bumblebees. I live in Houston, Texas, and we are considered the “art car capital of the world,” as evidenced by our having more art cars (estimated at 60 or more) than any other city. We also have an annual art car parade that attracts over 200 vehicles from around the country. These mobile works of art are what inspired my first picture book, “Arthur Zarr’s Amazing Art Car,” and I love introducing them to kids.
A fun fact is that art cars are not only driven in the parade; most are owned by daily drivers, which means it’s their only means of transportation—every day, everywhere they go, year-round. When I launched my book, I didn’t initially think about inviting an art car to join me at my appearances and school visits. I had an “aha moment” one day, however, and the rest is history. The Houston art car community has embraced my story with enthusiasm and continues to be supportive of my message for young readers. At my author visits, the children hear me speak first, where I give a fun presentation about writing, publishing, and creativity; then they go outside and see a decorated art car and can ask the driver questions as well. It’s a truly interactive school Author Visit!
CR: Awesome. So, before we get into the rest of our questions, can you briefly introduce yourself to our readers?
CATHEY: A few decades ago, way back in 1998, I moved from Louisiana to Texas, and it was the first time I’d lived in a city as large and diverse as Houston. Driving around our busy roads, I’d occasionally spot a decorated vehicle that seemed different, unique, or out of the ordinary. I think the first one I saw was a Volkswagen van covered in psychedelic colors with painted portraits of The Beatles; another early sighting was a car with plastic green Army men glued all over it. I asked around and learned that I’d had an art car sighting, and my interest in these whimsical creations grew from there. One day, out of the blue, I had an idea to write a kid’s book about a man who decides to create an art car and makes friends along the way. I’ve always been a writer, therefore, I tend to express myself creatively through words on a page; so, while I could’ve built my own actual art car, I instead wrote a story about it for children.
My background as a journalist and public relations professional gave me the experience and tools to know how to proceed, and I decided to self-publish “Arthur Zarr’s Amazing Art Car.” I joined the Society of Children’s Book Writers and Illustrators (SCBWI) and the Independent Book Publishers Association (IBPA), and I learned a lot by attending their in-person conferences, taking online workshops, and reading their industry magazines. As a sole proprietor, I started my own publishing company and named it Twenty-Eight Creative. In case you’re wondering, 28 is a playful nod to my last name—Nickel(l) is the 28th element on the chemistry periodic table. And no, I’m certainly not a chemist, but a lot of ingredients must come together in the creative process! I do my own writing, but I hire out the work I need help with, such as illustration, graphic design, and copy editing.
When my book launched in 2016, I knew I needed to find an avenue to sell copies that would go beyond indie bookstores, small gift shops, and Amazon. Through research, I discovered that many authors of children’s literature speak at elementary schools, and I knew this could provide another avenue for sales. I developed a presentation called “Amazing Book Ideas,” and I hit the pavement. Well, I actually hit the keyboard, because I started out by emailing school librarians and delivering a pitch. I soon booked my first talk, and I guess I did a good job, because that librarian recommended me to another school, and my public speaking took off from there. Three years later, in 2019, I published a second book, “Yazzy’s Amazing Yarn,” and the popularity of my school author visits has continued to grow. To date, I’ve been invited to more than 150 schools to speak to students. I average about twenty gigs per year, and schools pay me a speaker fee plus circulate a book pre-order form to parents and teachers, which gives me a path for book sales. And while I do enjoy selling books, I mostly love meeting children in person, and I’m hopefully inspiring them to someday write their own stories. That’s the real reward: encouraging young readers and writers.
As for my “brand,” that developed over time during my first few years as a published author. When I launched my book, I knew I would need a quick, fun way to autograph it. Because of the title and theme of Arthur Zarr (who, by the way, is a made-up character), I decided to sign everything with these two words: Be Amazing! One day, during a book signing at a small-town Texas public library, a girl who was probably around ten years old bought my book, and I autographed it with my usual flare. As she walked away from my table, I overheard her whisper to her best friend, “Oh my gosh, she signed it, ‘be amazing’.” Seeing the joy on her face, triggered by a few simple words on my part, brought it all together for me. In that moment, I knew my brand was based on the phrase, “Be Amazing!” And that’s my message to kids: You’re amazing, and you have an amazing mind, so go out there and do as many creative things as possible.
CR: Can you open up about how you funded your business?
CATHEY: My husband, Kevin, and I have a saying, or a mantra: Invest in yourself. For Kevin, who is a doctor, this might mean, for example, purchasing stocks in the field that he knows and understands best: science and medicine. Or, he might invest in a startup that has a new development in his particular niche of urology.
For me as a writer, “invest in yourself” means advancing my creative ideas. When I decided to create and publish my own children’s book, it meant making an investment in my idea . . . in myself. To write a book, you actually don’t need a lot of equipment. You could start with a pen and paper; an old-fashioned typewriter; a voice recorder; an app on your cell phone; or a laptop computer or tablet. I decided to go for the lightweight Mac Air, so that purchase was my first step in investing in myself.
Once you’ve written a story, whether it be a short picture book or a long novel, there are many ways to publish your creation. To break it down into an easy explanation, the two “main” ways are to either pursue a traditional publishing route (which requires getting a literary agent to sign you on) or an indie route (the DIY version of publishing). Since my first book had a local/regional appeal in Houston due to its art car theme, I felt self-publishing (DIY!) would be my best path. As such, I pulled the initial funds I needed from my personal savings, and I invested in myself!
I hired a copy editor to proofread my story. I hired a professional illustrator to draw the pictures and bring my words to life. I hired a printing company to print and bind my books, which were then shipped directly to me. I paid for marketing materials: bookmarks, flyers, and posters. And then, I started selling. It took a few months to sell enough books to hit my break-even point and earn back that investment; eventually, I had sold out of my initial supply and needed a second printing of “Arthur Zarr’s Amazing Art Car”; I also produced a second book, “Yazzy’s Amazing Yarn.” It was a risk that paid off for me. I invested in myself.
CR: What do you think is the goal or mission that drives your creative journey?
CATHEY: I love to write. Letters turn into words; the words create sentences; those sentences become paragraphs. I know it sounds rather basic, but when it all comes together, it feels like magic to me. When I go into schools and see the children’s eager faces sitting in the audience, I know WHY I am a writer. Some of the students are often holding their own “books” (homemade, wrinkled, stapled-together pages) that they can’t wait to show me. I’m thrilled every time I hear a child say, “You’ve inspired me to go home and write a story.”
That’s been my mission from the beginning. In fact, I wrote this down when I drew up an early business plan at the start of my venture: My mission is to develop books and other artistic products as a way to entertain, inspire and delight children of all ages, with an emphasis on wholesome, high quality, one-of-a-kind originality. That’s it. Pretty straightforward.
Contact Info:
- Website: https://www.catheynickell.com/
- Instagram: https://www.instagram.com/catheynickell
- Facebook: https://www.facebook.com/catheynickellauthor
Lone Star Literary Life is a superb organization I discovered while producing and marketing my new children’s picture book, Arthur Zarr’s Amazing Art Car. This group connects readers with Texas writers and Texas books. I recently submitted my book to them for a review, and what I got in return is wonderful. 
I have two books under my belt. The first—a historical nonfiction—was published in 2012, with a revision and second printing in 2015. Uniting Faith, Medicine and Healthcare: A 60-Year History of the Institute For Spirituality and Health at the Texas Medical Center was the result of a freelance writing job. A Houston non-profit organization, called the Institute for Spirituality and Health, hired me to conduct interviews, research their annals, and develop a cohesive, historical chronicle of their years from 1955 to 2015.
My second book—a children’s picture book—has been an altogether different endeavor. In January of 2014, I came home from carpooling my son to school with a book idea. I sat down at my computer and created Arthur Zarr’s Amazing Art Car. I wrote the first draft in one sitting that took up most of my day. I felt it was an original story, and, after some research, I discovered that it would be the first children’s picture book on the topic of art cars. This led me to various appointments where I discussed my idea with smart, creative people. I considered self-publishing, and most everyone I talked to encouraged me to move forward with this idea.